GPCA Budget FY2011-2012 Income Narrative

I. Overview

Our goal is to raise funds effectively, efficiently and in compliance with the law. We will hire experienced, proven fundraiser to manage fundraising campaign. We will build new GPCA contact relationship management database to ensure high quality management functions such as GPCA supporter communications and donation tracking. We will review and learn applicable federal, state and local political law.

1-1 Clearinghouse Sales

Tactics

(1) Design and sell GPCA button.

(2) Design and sell GPCA sticker.

(3) Design and sell GPCA t-shirt.

(4) Explore prospects for bi-lingual materials; consider shopping bags.

1-2 Dues

We will not charge or collect dues.

1-3 Direct mail: Prospect Letters

Tactics:

(1) Write prospect letter.

(2) Roll-out prospect mail pieces every 8 weeks as long as prospecting remains break even or profitable.

1-4 Direct mail: Resolicitation Letters

Tactics

(1) Write timely resolicitation letters.

2) Roll-out resolicitation mail pieces every 8 weeks.

1-5 Events

Tactics

(1) Create annual Bay Area fundraising event.

(2) Create annual Los Angeles fundraising event.

(3) Create annual events program for county councils.

(4) Develop event invitation template.

1-6 General Assemblies, Repayment of Hosting Costs (Return of Loans (GPCA Plenaries)

1-7 GPUS Revenue Sharing 2011-12

1-8 GPUS Revenue Sharing (past years owed to GPCA)

1-9 Green Focus Sales

1-10 Interest Income

1-11 Online fundraising campaigns

Tactics

(1) Develop quarterly email solicitations.

(2) Develop online fundraising materials.

(3) Consult with Finance Committee and Messaging Group regarding these tasks.

(4) This is dependent on a redesign of the GPCA website. It also requires migration of our site to a content management system with team publishing.

1-12 Telemarketing

Tactics

(1) Research, interview, hire, train and manage telemarketing firm that uses predictive dialing.

(2) Develop telemarketing materials

(3) Consult with Messaging Group regarding these tasks.

1-13 Personal solicitations (phone/meeting by executive director/consultant)

Tactics

(1) Conduct phone and in-person meetings with all major donors.

(2) Re-solicit all major donors by phone or in-person.

(3) Ask all major donors to identify new major donor prospects.

(4) Conduct phone and in-person meetings with GPCA Greens who can help identify new major donor prospects.

(5) Develop “Why donate?” flyer for major donors.

(6) This requires paying for contact management software.