GPCA Budget FY2011-2012 Expense Narrative

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Revision as of 23:51, 2 April 2011 by Mfeinstein (talk | contribs) (insert CCWG Work Plan)

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EXPENSES

COORDINATING COMMITTEE (CC) 

Insurance
Legal
CC Retreat
Phone
Office Supplies
Recordings of CC meetings
Bank Charge
Other CC
General Assemblies
  Hosting Costs
  Participant Payments for Plenaries
  CC Plenary Dinners
  Plenary Administration
  Plenary Travel Support (Hardship)
  (Subtotal CC)

BYLAWS COMMITTEE (no FY2011-12 budget draft submitted)

CLEARINGHOUSE COMMITTEE (no FY2011-12 budget draft submitted) 

 Office Rent
 Post Office Box
 Fax-Phone-Printing Machine
 Phone
 Office Supplies
 Postage/shipping
 GPCA merchandise (old "paraphenalia")
 New materials and merchandise
   (Subtotal Clearinghouse)

FINANCE COMMITTEE 

 Fundraising Coordinator
 Mail house
 Bulk mail permit
 Prospect Mailings
 Printing
 Postage
   (Subtotal Finance Committee)
 Prospect Mailings Tier II
 Donor Mailing Coordinator  Tier II
 Treasurer  Tier II
 Treasurer Assistant  Tier II
   (Subtotal Finance Committee Tier II)
Fundraising events, donor prospecting materials, postage and travel costs
   (Green 2012)

INTERNATIONAL PROTOCOL COMMITEE (no FY2011-12 budget draft submitted)

MEDIA COMMITTEE

The Media Committee acknowledge monies are not yet available to fund the bulk of the Visibility Campaign – which is crucial to our fundraising, voter registration, candidates and overall visibility – and will be willing to adjust spending as the monies become available.

- Fax & email distribution - Phone & fax allowance - Press Secretary/Communications Director Compensation and Expenses - $3600

Press Secretary compensation and office allowance: $300 monthly, the same as 2010-11, and nearly half what was charged in 4 previous years: includes phone/fax distribution costs, travel and misc. expenses. In addition to writing and disseminating news releases statewide, and coordinating media for GPCA, NEW additional duties will include: Writing, creation, design and coordination of the GPCA fundraising appeals (in conjunction with Finance Committee) and writing, editing and design of Green Focus, and scripting and production responsibility for "Visibility Campaign" as noted below. Press Secretary will also be lending his assistance to GPCA candidates on statewide, and local ballots, including helping formulate all earned and paid media strategic planning, writing and disseminating releases when possible.

- Green Party Visibility Campaign (Television and Video Spots) $25,000

This project will benefit the party in its presence to the voting public, which will assist GPCA candidates, fundraising and major donor campaigns and a plan to launch a massive voter registration drive. The 15 and 30 second television spots – to run on CNN, Headline News, MNBC and other cable networks - will be placed in strategic geographic areas, and will seek to take advantage of voter apathy with the current Dem and GOP parties. It will reinforce the GPCA name, enabling us to raise more monies, register more voters and expose our candidates and campaigns to the voter. The spots/ads could also be used as active content for our online presence. We spent $3,300 in 2010-11 on this program. 

LENGTH OF AD: 15-30 second spots.
WHO: Comcast Cable (they have active advertising programs unlike Direct TV, etc.)
WHAT SHOW: Recommend targeting as follows:
• News Shows (regular voters): CNN, Headline News, Fox News, MSNBC, etc.)
• Shows for people of color (varies)
• Shows for those who are Dems but should be Greens: Comedy Channel, etc.
FREQUENCY: What we run is based entirely on budget.
MARKETS: Suggest 2-3 zones in SF Bay Area, LA, Sacramento, and others as strategy dictates. We could focus on zones where we have, or will have, active voter registration efforts and/or viable candidates around this.
SMALLER MARKETS: We could, in above and in smaller markets, work a deal with local Greens in any market - the state will pay HALF of the cost of  running the spots if matched by locals. This would work well in rejuvenating counties.
COSTS: Depends on zones. SF zones (there are at least 8 in the Bay Area) cost as little as $5 per 30 second spot for prime-time CNN (the most  expensive of the news shows. Average probably about $15-20 per :30 spot. *We could double our buys by having a shorter : 15 second spot. It  increases frequency but not the cost. - which I believe we could do with this campaign
TOTAL BUY: $25,000 could hit most of California, especially the coast, inland, SoCal and NoCal, including Sacramento (which would reach political  reporters, etc. at the Capitol). We could also do a SPECIAL MAILING to our donor list to pay for all or part of it and use that for a second round.
ADDITIONAL: When we put together the campaigns we should be able to get free media (example: In Alameda recently 5 TV stations, radio, etc. covered the unveiling of a spot where the total buy was only $800).

- Online Media Advertising

3. $5,000 Green Party Visibility Campaign - Online. Similar to the television campaign, this budget item will do much as the same but will be focused only on online advertising, such as Google and Facebook. Work Plan 2011-12


- CMS System - Letters to Elected Officials/Candidates - Videotapes - Backdrop for Press Conferences - Teleconference Expenses - GPUS List Service 

 (Workshops)
   (Subtotal Media)

CAMPAIGNS & CANDIDATES WORKING GROUP (CCWG)

Tiered approach to budget for CCWG due to contingency of success of Marnie Glickmans's Green2012, first stage voter database set-up, analysis, and outreach to raise funding. Tier 1: worst case scenario, minimum funding needed Tier 2: moderate success, moderate funding requested Tier 3: best case scenario, funding appropriate to successful fundraising


GENERAL GOALS OF CCWG 2011 / 2012 • Continue to meet via teleconference every 2nd Wednesday of the month. • Continue to discuss ongoing issues relating to our mandate via email. • Maintain updated and useful CCWG webpage. • Create documented set of criteria to use when considering candidate funding recommendations • Determine which ONE candidate questionnaire to use as standard, or create a new one. • Recruit new Campaign Fund Support Committee, AND IF THEY DO NOT CONVENE, SEEKS STEPS TO CHANGE OUR BYLAWS TO DISSOLVE THE COMMITTEE REQUIREMENT THEREBY REVERTING THE RESPONSIBILTY OF FUNDING ALLOCATIONS BACK TO CCWG. • Recruit new CCWG Co-Coordinators, as the current term(s) are over as of March 2012. • Recruit potential candidates and make certain they are endorsed by their local for funding purposes. • Provide tools, resources, training, and funding recommendations for candidates. • Conduct County Polling during State Proposition cycle. • Keep informed and share information regarding status of Proposition 14 legality and repercussions if not over-turned. • Continue to work with GROW, Media, IT, and ByLaws Committee(s) to improve GPCA. • Participate in on-going Stragetic Planning with GPCA as a whole.


APRIL THROUGH JUNE 2011 • Assess the success of Marnie Glickman's Green2012 Proposal implementation pertaining to use and results of the CAVoterConnect data management system. • Launch candidate recruiting drive, training for candidates, and assist in voter registration drive launch at Plenary. • Stay in communication with GPUS Delegates as to names for Presidental Primary. • Consider creating a Candidate Sustainer Form for neighborhood canvassing. • Continue to work with other committees on improving GPCA. • Assist in formation of Personnel Policy as it relates to this working group. • Continue assessment of Prop 14 status. • Continue to work on the GPCA Strategic Action Plan.

JULY THROUGH SEPTEMBER 2011 • Continue candidate recruitment and training, Deadline for filing is March 9, 2012. • Make certain that the Candidate Fund Support Committee is in process of formation. • Make certain we have created and have documented a set of criteria for CCWG to use in its funding support recommendations on behalf of candidates. • Propose types of and trainors for Candidate and Campaign related training sessions at Stragetic Gathering to be held in Ventura in (potentially) August. • Continue assessment of Marnie Glickman's Green2012 Proposal(s). • Form and propose any CCWG break-out sessions for Fall / Winter Plenary • Start recruiting new Co-Cos for CCWG • Continue communication with GPUS regarding status of Presidential nominee(s) process. • Continue assessment of Prop 14 status. • Continue to work on the GPCA Strategic Action Plan.

OCTOBER THROUGH DECEMBER 2011 • Continue candidate recruitment throughout the Fall. • Make certain that either the Campaign Fund Support Committee or CCWG is in consistent contact with Candidates and following through with THE Questionnaire and following the criteria established for endorsing / funding candidates. • Create various means and tools for candidate training and support. • Continue assessment of Prop 14 status. • Continue communication with GPUS regarding status of Presidential nominee(s) process. • Continue working on the GPCA Strategic Action Plan. • Start working on goals for CCWG next WorkPlan & Budget. • Continue assessment of Marnie Glickman's Green2012 Proposal • Continue assist in creating Personnel Policy.

JANUARY THROUGH MARCH 2012 • Start working on the new WorkPlan and Budget. • Continue candidate recruitment and training. • Form and propose any CCWG break-out sessions for the Spring Plenary • Continue assessment of Prop 14 status. • Continue communication with GPUS regarding status of Presidential nominee(s) process. • Continue working with other committees to improve GPCA. • Continue assessment of Marnie Glickman's Green2012 Proposal • Continue assist in creating Personnel Policy if still applicable. • Continue working on the GPCA Strategic Action Plan.


- Campaign Support Fund Tier 1: $5,000 Tier 2: $10,000 Tier 3: $20,000 - Strategy Meetings/Retreats - Candidate Training Sessions - Copying for meetings - Teleconference Reimbursements - Co-Cos Retreat Travel/Lodging - Voter Database Project 

   (Subtotal CCWG)

- Campaign Support Fund Tier II - Field Organizer Tier II Volunteer recruitment, volunteer coordination and administrative support (Field organizer) Tier 1: $0.00 Tier 2: $1,200 Tier 3: $3,600 - Campaign training/consulting for candidates, staff, volunteers (Executive director)

Campaign training/consulting for candidates, staff, volunteers (Executive director) Tier 1: $0.00 Tier 2: $1,200 Tier 3: $3,600


- Voter file database management (Executive director)

Voter file database management (Executive director) Tier 1: $0.00 Tier 2: $1,200 Tier 3: $3,600

- Miscellaneous Operational Expenses

Misc Operational Expenses Tier 1: $0.00 Tier 2: $100 Tier 3: $200 

   (Subtotal CCWG Tier II)

- Campaign Support Fund Tier III - Field Organizer Tier III Volunteer recruitment, volunteer coordination and administrative support (Field organizer) Tier 1: $0.00 Tier 2: $1,200 Tier 3: $3,600 - Campaign training/consulting for candidates, staff, volunteers (Executive director) - Voter file database management (Executive director)


Voter file database software: (non-tiered) $3,600

  • due to a contractual agreement with CAVoterConnect, this is required spending.

- Miscellaneous Operational Expenses

Misc Operational Expenses Tier 1: $0.00 Tier 2: $100 Tier 3: $200 

   (Subtotal CCWG Tier III)

- Executive Director

Campaign training/consulting for candidates, staff, volunteers (Executive director) Tier 1: $0.00 Tier 2: $1,200 Tier 3: $3,600


- Field Director - Online Director 

   (Green 2012)


BUDGET LINE ITEMS: Donations to campaigns


ELECTORAL REFORM WORKING GROUP (ERGS) (no FY2011-12 budget draft submitted) 

 Materials
 Media (cds, etc)( Old "Co-co retreat participation")
 Postage(Old " Education Workshop")
   (Subtotal ERWG)

GRASSROOTS ORGANIZING WORKING GROUP (GROW) 

 Green Focus
  Green Focus Bulk Postage 
  Green Focus Printing & Shipping
 Registration support (Old " Voter Registration Drive")
 Volunteer Coordinator
 County Council Support
 County Organization Grant Program
County State fundraising (Prospect Mailings)
 Campus Greens
 Diversity Outreach
 Rural Outreach
 General Grow Funding (Old "Additional Printing")
   (Subtotal GROW)
Organizing and Voter Registration Materials
Organizing and Voter Registration Organizers
   (Subtotal GROW-related Green 2012)

GREEN ISSUES WORKING GROUP (GIWG) (no FY2011-12 budget draft submitted) 

 Coalition Building/Project Initiative Costs
 Green Actions (replaces Convergences)
 Printing, Copying, Mailing - General Office
 Teleconferences
 Research
 Formatting and Distributing Proposals
 Writing and Distributing Notices and Minutes
 Update Organizing Webpages
 Retreat
 (Healthy Community Alliance)
 Requested for all efforts
 (Rural Organizing)
   (Subtotal Green Issues)

PLATFORM WORKING GROUP 

 Printing and Supplies (Old "Full Platform printing")
 Platform Summaries
 Updating Full Platforms and Platform Summaries
 IT costs for posting and maintaining Platform website
 Travel to Retreats
   (Subtotal Platform)

GPUS DELEGATION 

GPCA Delegate Support to GPUS ANM (National Meeting Travel Support) 
 Advance Discounted 2010 ANM Registrations
 Advance Discounted Repayments
 Presidential National Nomination Convention Registration
 GA Plenary Travel
 ANM subsidy for 2010 (Old "Polling Software")
 QPNC Subsidy for 2012
 Planning Honorarium for Web Page Assistance
    for all GPCA Committees and Working Groups
   (Subtotal GPUS)

TREASURER (no FY2011-12 budget draft submitted) 

 Bank Charges
 Data Entry Assistance
 Legal
 Merchant Fees
 Post Office Box
 Postage
 Printing
 Software
   (Subtotal Treasurer)

INFORMATION TECHNOLOGY GROUP (IT) 

 Server Hosting
 Server Backup Services
 Voting/Polling Page
 Staff 
 (Reserve)
Contribution to Open STV
 (Domain Name not expiring)
   (Subtotal IT)
 Web redeisgn/CMS Implementation/Misc. projects Tier II
   (Subtotal IT Tier II)
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