GPCA Budget FY2011-2012 Income Narrative
I. Overview
Our goal is to raise funds effectively, efficiently and in compliance with the law. We will hire experienced, proven fundraiser to manage fundraising campaign. We will build new GPCA contact relationship management database to ensure high quality management functions such as GPCA supporter communications and donation tracking. We will review and learn applicable federal, state and local political law.
1-1 Clearinghouse Sales
Tactics
(1) Design and sell GPCA button.
(2) Design and sell GPCA sticker.
(3) Design and sell GPCA t-shirt.
(4) Explore prospects for bi-lingual materials; consider shopping bags.
1-2 Dues
We will not charge or collect dues.
1-3 Direct mail: Prospect Letters
We will write timely, persuasive prospect letters and and mail them every 8 weeks as long as prospecting remains break even or profitable.
Schedule
June-2011 Number of prospect pieces: 5,000 List: CA donors to GPUS Avg. response rate: 2% Avg. gift: $30 Avg. printing and postage cost per letter: $0.60 Total cost: $3,000 Total income: $3,000 Number new donors acquired:100
July-2011
- prospect pieces: 10,000
List: GPCA members in targeted counties Avg. response rate: 2% Avg. gift: $30 Avg. printing and postage cost per letter: $0.60 Total cost: $6,000 Total income: $6,000 Number new donors acquired:200
Sep-2011
- prospect pieces: 10,000
List: GPCA members in targeted counties Avg. response rate: 2% Avg. gift: $30 Avg. printing and postage cost per letter: $0.60 Total cost: $6,000 Total income: $6,000 Number new donors acquired:200
Nov-2011
- prospect pieces: 10,000
List: GPCA members in targeted counties Avg. response rate: 2% Avg. gift: $30 Avg. printing and postage cost per letter: $0.60 Total cost: $6,000 Total income: $6,000 Number new donors acquired:200
January-2012
- prospect pieces: 10,000
List: GPCA members in targeted counties Avg. response rate: 2% Avg. gift: $30 Avg. printing and postage cost per letter: $0.60 Total cost: $6,000 Total income: $6,000 Number new donors acquired:200
March-2012
- prospect pieces: 10,000
List: GPCA members in targeted counties Avg. response rate: 2% Avg. gift: $30 Avg. printing and postage cost per letter: $0.60 Total cost: $6,000 Total income: $6,000 Number new donors acquired:200
une-2011
- prospect pieces: 5,000
Avg. response rate: 2% Avg. gift: $30 Avg. printing and postage cost per letter: $0.60
une-2011
- prospect pieces: 5,000
Avg. response rate: 2% Avg. gift: $30 Avg. printing and postage cost per letter: $0.60
une-2011
- prospect pieces: 5,000
Avg. response rate: 2% Avg. gift: $30 Avg. printing and postage cost per letter: $0.60
1-4 Direct mail: Resolicitation Letters
Tactics
(1) Write timely resolicitation letters.
2) Roll-out resolicitation mail pieces every 8 weeks.
1-5 Events
Tactics
(1) Create annual Bay Area fundraising event.
(2) Create annual Los Angeles fundraising event.
(3) Create annual events program for county councils.
(4) Develop event invitation template.
1-6 General Assemblies, Repayment of Hosting Costs (Return of Loans (GPCA Plenaries)
1-7 GPUS Revenue Sharing 2011-12
1-8 GPUS Revenue Sharing (past years owed to GPCA)
1-9 Green Focus Sales
1-10 Interest Income
1-11 Online fundraising campaigns
Tactics
(1) Develop quarterly email solicitations.
(2) Develop online fundraising materials.
(3) Consult with Finance Committee and Messaging Group regarding these tasks.
(4) This is dependent on a redesign of the GPCA website. It also requires migration of our site to a content management system with team publishing.
1-12 Telemarketing
Tactics
(1) Research, interview, hire, train and manage telemarketing firm that uses predictive dialing.
(2) Develop telemarketing materials
(3) Consult with Messaging Group regarding these tasks.
1-13 Personal solicitations (phone/meeting by executive director/consultant)
Tactics
(1) Conduct phone and in-person meetings with all major donors.
(2) Re-solicit all major donors by phone or in-person.
(3) Ask all major donors to identify new major donor prospects.
(4) Conduct phone and in-person meetings with GPCA Greens who can help identify new major donor prospects.
(5) Develop “Why donate?” flyer for major donors.
(6) This requires paying for contact management software.
