CA Greens:Current events
v.2
How to Turn the Green Party decline around.
Newly reorganized:
- New -- Join the Debate:
SUMMARY:
This is about one thing primarily, getting new people interested in joining the Green Party. I'm talking about a website to be a highly focused presentation designed for new people who are considering joining the Green Party. This would be more of a "hard sell" type messaging and have nothing irrelevant.
It needs to predict every kind of objection and reservation that regular people may have, and counter them preemptively, as best as possible.
It needs to present an overwhelming image that positive things are happening, and that they can be a part of it.
It needs to present arguments for taking action in a very word-economical way, and give them the freedom to easily investigate what's happening with the party on their own -- without losing them to a bunch of other websites, and losing their focus.
This would combine with other initiatives to bring in artists and videomakers, setting up a Creative Commons library of images, sound recordings and video, etc.
We need to create something like a center of activity that can branch out from there and get people interested through as many paths as possible.
A strategy to expand could develop around:
A shift in focus, from talking amongst ourselves, to recruiting thousands of new young people and giving them interesting work to do marketing the Green Party amongst themselves.
1. enabling people to create content with a media library that they can use and upload to,
2. creating a recruiting web site where anyone can send new people, and get them signed up Green and acclimated to being a part of a community, a portal aimed at the general public,
3. changing the public image of the Green Party in several (crucial) ways:
-->more successful, by highlighting the representatives across the nation who have won races,
-->having lots of new viral content, videos, music, articles, images, podcasts floating around, and reaching new people,
-->promoting a face-lift / image change (GP 2.0) across media, and using this major opportunity to reach new audiences.
The 'Green Media Library' is a major component. The national party can put some resources into EMPOWERING the grassroots, and providing some useful TOOLS.
The other major components of the strategy would be the recruiting website and an associated forum. The focus needs to be on bringing in new people.
This is a widely-targeted, general public kind of initiative, and it needs some minimal resources and a call out to volunteers to help get it off the ground. Several technical Greens have already expressed interest.
- End Summary
